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Posted by Admin On Thu 07 May, 2015
If you ever have the fortune of working for a restaurant, you will have to think in a diferent way.
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Posted by Admin On Thu 07 May, 2015
Summarized version as a decalogue.
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Posted by Admin On Mon 21 Jul, 2014
An alternative trademark constrained by profile and communication.
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Posted by Admin On Thu 03 Jul, 2014
Zootype is, perhaps, the first Latin American font awarded at an international contest, a fact that is often forgotten in regional historic reports.
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Posted by Admin On Thu 03 Jul, 2014
The role of visual communication in transit is vital, but not valued.
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Posted by Admin On Thu 03 Jul, 2014
The user – buyer – needs new incentives to purchase a product. It is not enough for it to be functional, it needs to fulfil the values and the lifestyle of the user
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Posted by Admin On Thu 03 Jul, 2014
How long are the designers going to keep collaborating with a system which leads us to an Earth disaster?
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Posted by Admin On Tue 01 Jul, 2014
Advertising, marketing and sales are three concepts that need to be clearly differentiated by professionals.
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Posted by Admin On Tue 01 Jul, 2014
Darwin expuso importantes conceptos de diseño en muchas de sus investigaciones, analogías que se captan directamente al releer desde otra perspectiva la esencia de sus ideas.
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Posted by Admin On Mon 30 Jun, 2014
The commercial brand was born 3500 years ago. First it was a sign, then a meaning, later a TV story in 30 seconds. Today, it is a complex social and trans-medial phenomenon.
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Posted by admin On Sat 11 Jan, 2014
Si bien los monitores de computador y los impresos son medios diferentes, deseamos que lo que vemos en la pantalla se reproduzca fielmente en el papel.
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Posted by admin On Sat 28 Dec, 2013
When a client rejects our work is usually because we do not take their opinion into account.We think it is only us, the designers, who have the knowledge.
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Posted by admin On Sat 28 Dec, 2013
Cómo actuar con el cliente, dejarlo satisfecho y salir victorioso al exponerle nuestras propuestas.
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Posted by admin On Mon 09 Sep, 2013
La falta de pensamiento estratégico en las propuestas de diseño y creatividad llevan indirectamente a la estandarización de los resultados creativos.
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Posted by admin On Mon 09 Sep, 2013
Cada Elemento en un arte final tiene como meta posicionarse. Lo que hoy es un hit mañana puede estar mas allá del olvido. La pregunta que hay que hacerse es: porque?
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Posted by admin On Fri 06 Sep, 2013
Prácticas que deben someterse a juicio en el diseño gráfico.
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Posted by admin On Thu 05 Sep, 2013
The time is coming to retire the nearly centenary motto "less is more".
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Posted by admin On Thu 05 Sep, 2013
Corporate identity design is changing. There are designers for whom quantity matters more than quality.
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Posted by admin On Mon 05 Aug, 2013
La semiótica busca, como ciencia social, construir a partir del comprender la significación de los objetos de la realidad, en especial los objetos que crea el diseñador industrial.
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Posted by admin On Wed 31 Jul, 2013
 The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.
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Posted by admin On Fri 19 Jul, 2013
La pregunta que todos creen saber responder con total seguridad y convicción. Sin embargo, las respuestas suelen ser muy diversas y hasta opuestas.
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Posted by admin On Fri 19 Jul, 2013
Cómo convecer a los clientes de la importancia de una comunicación choerente.
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Posted by admin On Fri 19 Jul, 2013
The role of photography is still the same to portray a moment. Real or imagined others will see before shooting.
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Posted by admin On Thu 25 Apr, 2013
Para alentar el entusiasmo por el desarrollo de la propia cultura gráfica y la aspiración a la calidad.
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Posted by admin On Mon 11 Mar, 2013
Hoy es necesario voltear la mirada a la imagen corporativa adaptada a las microempresas, tanto en su metodología de desarrollo como en la propia gestión.
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Posted by On Tue 05 Mar, 2013
The advantage of outdoor advertising.
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Posted by On Tue 05 Mar, 2013
The advantage of digital printing.
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Posted by admin On Tue 05 Mar, 2013
La significación del color motivada por el anclaje del signo en códigos preexistentes, y la significación del color por la progresiva convencionalización de la relación arbitraria, no motivada, entre el signo y su referente.
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Posted by admin On Wed 07 Nov, 2012
La importancia de la autenticidad como recurso en la construcción del criterio de los grandes diseñadores.
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Posted by On Wed 01 Feb, 2012
How useful can business cards be for your business.
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