If you advertise a business, I see no disadvantage at all. Advertising is 1 of the many paths to succeed, increases exposure for new or smaller companies, or for larger companies with new or established product lines.

Advertising is the most important instrument in the marketing of products and services. The expenses on advertising are considered to be a profitable business that keeps on advertising get a competitive advantage over those that cut their advertisement budgets.

Advertising is the name given to the process of commercial promotion of goods and services in order to increase its sales. Advertising can be done by means of a number of mediums like graphic representations, outdoor banners, car signs, postcards, flyers, posters, wall printings, billboards, magazines, and in many other ways. Advertising informs the buyers about the availability of a certain product or service in the market and inspires them to buy it. There are many benefits of advertising which include:

 1. Direct communication 

Customers believed on the opinions of retailers, when making the purchases of products. With the rapid spread of advertising to every corner of the world, people have become alert of the diversity products that are accessible in the same category and the benefits of purchasing them. So the companies or manufacturers are able to communicate their message directly to the customers.

 2. Deliver information to the customer 

Advertisement about new product preserves the customer informed about the new progresses in the industry. They help to provide them information regarding the newly products.  It alerts consumers to products that may fill just the niche they need which is why all good advertising is targeted to a specific audience.

 3. Takes care of customers 

Advertising takes care of customers. It helps in holding on to the loyal customer, decreasing the number of lost customers and enlisting new customers. Thus the overall effect of advertising is increase in the number of customers that will gradually become loyal to the product.

 4. Improves the sale of your product 

Advertising facilitates an obvious increase in the sale of the product. It therefore helps reduces per unit cost of the product and help the businesses to earn profits.

 5. Economic progress 

Advertising increases sales, employment and profits. The global effect of all this is economic progress for the nation, or more generally for the world as a whole.

Advertisement plays the key role in business development and new market expansions. Though the advertisement has multidimensional role for business success and growth but broadly speaking it covers all these areas.

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